About Us
A dynamic company that has evolved from beauty industry leadership to diversified digital commerce and consulting excellence.
Our Journey
Saorsa & Murphy Limited
2020Founded in Hong Kong with a vision to lead in the beauty industry and expand globally across Australia and ASEAN region.
EssentialDerma.com
2023-PresentFounded: 2018 | Acquired: 2023 (Brand & Trademark)
Continues to operate under distributor arrangement with the initial owner, serving customers with quality beauty products.
View TrademarkInjexi.com.au
2023-2025Launched: 2023 | Retired: 2025
Successfully operated until retirement due to cosmetic treatment regulation changes that stopped advertisement of beauty services in Australia.
View TrademarkComing Soon - Outdoor Goods
2025-PresentNew brand launch with trademark ownership and Australian distributor partnership, continuing our commitment to quality beauty products.
Trademark Under ConsiderationSEO & Lead Generation Services
2025-PresentExpanded into digital marketing services, providing search engine optimization and qualified lead generation for partner companies and clients.
Consulting Services
2025-PresentLaunched comprehensive consulting services covering digital commerce strategy, business development, and digital asset management.
Global Presence
Our operations extend across Hong Kong, Australia, and the ASEAN region, ensuring accessibility to a wide audience. We work closely with partners to provide seamless service and support regardless of location.
Our commitment to innovation and excellence has earned us a loyal customer base and reputation as a trusted name in digital commerce and consulting services.
Evolution & Growth
From our roots in the beauty industry to our current diversified portfolio, we've continuously adapted to market changes and regulatory environments while maintaining our core values of quality and innovation.
Today's business model reflects our strategic pivot towards sustainable growth through brand ownership, digital asset management, and specialized consulting services.
What We Do Today
Our diversified business model encompasses multiple revenue streams and service offerings.
In-House Brands
Operating our ecommerce ventures with direct-to-consumer focus.
SEO Services
Providing search engine optimization solutions for partner companies and clients.
Lead Generation
Driving qualified leads and business growth for our consulting clients.
Digital Assets
Managing valuable trademarks, intellectual property, and digital asset portfolios.
Our Mission
Innovation & Excellence
We continuously research and develop new products and technologies to stay at the forefront of digital commerce and consulting services.
Quality & Integrity
Our commitment to quality and integrity drives everything we do, from our in-house brands to our client consulting services.
Sustainable Growth
We believe in creating solutions that are not only effective but also ethical and sustainable for long-term success.
Global Impact
Looking ahead, we continue exploring new markets and opportunities to expand our reach and positive impact.